We might not recognise the future church

18 November, 2016 — 10 Comments

I recently saw an exhibition showing the work of some Auckland University of Technology Communication Design students: what happens when you swap the elements of one product’s label with those of another? I’ll tell you what happens: it messes with your head. Thinking about the future church is a bit like this.

colgate-toblerone-aut-label-swap-2016

Imagine expecting one thing but getting all the messages of something completely different. Imagine years, perhaps decades of familiarity being turned upside-down before your eyes. It was one of those exhibitions that played with my mind at every step.

The brief was to take two existing products with different target markets and values, and swap the semiotics within the labels (semiotics is the study of signs and symbols and their use or interpretation). It wasn’t just for art, it was a test: an exercise in semiotics. The exhibition was well done, with the effect on me being a sense of twisted logic and initial confusion – and fascination – a bit like the final ten minutes of a good psychological thriller.

stephanie-zwerink-crayons-and-cigarettes

Swapped expectations

I wondered if this is what it was like when the Messiah turned up in a stable, when he didn’t look like a strong leader to overthrow Rome, for the hearers of Jesus when he said “…the kingdom of God is like…” and it was nothing like what they were expecting. When Jesus talked about the first being last, the poor being rich. And then the Apostle Paul when he said there was no difference in the new faith community between being a Jew or a Gentile, or a woman or a man.

It was often the leaders of the faith community that were the most thrown by things not turning out how they had expected.

soap-light-bulb-aut-label-swap-2016

The way things should be

We expect things to be a certain way – a box of toothpaste shouldn’t look like a bar of chocolate – we’re so used to seeing things in a certain way, when it’s different it’s harder to make sense of, or to interpret what’s going on.

With this art exhibition it was fun having my sense of familiarity and what I knew turned upside down for a moment. With the first swapped products I saw I did a double-take, and then I was drawn in – I looked at them all – it fascinated me.

Sometimes what we’re familiar with, or what we’ve grown up with, or the way we’ve been viewing certain things – they’re just not right and need to be challenged and turned upside down.

coke-sugar-aut-label-swap-2016

The future church

I imagine a future where in wider society the word church is defined by the positive transformative lifestyles and attitudes of the people following Jesus, who are both well connected in their neighbourhoods and globally aware, sharing holistic expressions of worship and faith in action.

The kind of radical stuff that at this moment, to be honest, makes me feel a little anxious and uncomfortable about: sharing my possessions so that everyone has enough, not having a home to live in, giving my wealth away, giving up my time to stand up for injustices, to visit sick and lonely people and those in prison, and to give away my cactus pants.

Is this music to your ears, or does it feel like crayons in cigarette packaging?

Are there voices in your faith community talking about a different future? Are there thoughts in your head of discontent with the status quo?

I suspect the future church won’t own buildings or pay clergy, it won’t be Sunday-church-service-centric either. Does this seem like toothpaste in chocolate packaging?

colgate-toblerone-aut-label-swap-2016-a

Images: In the exhibition credit was as vague as “AUT Communication Design Students 2016”. Photos: 1, taken with my mobile phone. 2, Stephanie Zwerink (photo & project). 3, taken with my mobile phone. 4, taken with my mobile phone. 5, from the Auckland Art Gallery website.

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  • I heard a quote this week that you might like, “dream the future and drag the present into it”. I think there is a lot of talk about a different future but where I am getting stuck is dragging the present into it!

    • Mike Crudge

      I’m with you Christina. Great quote, thanks.

    • Mike Crudge

      I’m with you! Great quote Christina – thanks!

  • Wow! Great post, Mike. It was very thought provoking!

    • Mike Crudge

      Hi Amanda – thanks!

  • Whoops! I somehow removed the first 2 comments from being visible (apologies),
    https://uploads.disquscdn.com/images/2852a652806114791e56f4b3ad05c2514880457b035b14c93e0a05d9de7dbdd0.jpg

  • Mark Simpson

    What will Brian do?

  • Sean

    Hi,
    I believe we are the church, we do not go to church. Church is defined by locality. I live in Wellington therefore i belong to the church of Wellington. One church, one city, one locality.
    For more info visit newzealandchurch.org.nz

    • Hi Sean, and thanks for your comment. This reminds me of the concepts: “visible church” and “invisible church” – the latter being all that has been, is, and is to come of all followers of Jesus – together we are “the church”.