This picture below probably looks familiar to you. I first came across a more simplified version of it in high school when a teacher scribbled on the board two stick figures and a few arrows. This is the Shannon-Weaver model of communication from 1948. In this blog post I want to introduce the idea that this simple representation of communication needs to be considered whenever anyone inside the church tries to communicate anything outside the church.
In other words, whenever the church attempts mission, evangelism, being missional, being incarnational, everything we do: the process of communication needs to be considered. I don’t just mean spoken or written, but actions and everything else we do.