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This picture below probably looks familiar to you. I first came across a more simplified version of it in high school when a teacher scribbled on the board two stick figures and a few arrows. This is the Shannon-Weaver model of communication from 1948. In this blog post I want to introduce the idea that this simple representation of communication needs to be considered whenever anyone inside the church tries to communicate anything outside the church.

Shanon-Weaver-model-of-communication-MikeCrudge.comIn other words, whenever the church attempts mission, evangelism, being missional, being incarnational, everything we do: the process of communication needs to be considered. I don’t just mean spoken or written, but actions and everything else we do.

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