Many people living in New Zealand would have noticed church signs or billboards, often advertising events like the Alpha course, and sometimes displaying pithy one-liners or puns that suggest the reader of the sign is a sinner going to hell unless they go to a church service on Sunday.

This is another post in a series where I give some real-life true stories of what I call cringe communication from the church. Click here for the introduction to this series where I basically say I believe we can improve the communication of the church by eliminating cringe communication. Continue Reading…